A cleaning company is not a normal local business. You do not sell one job, you sell a slot on a calendar that repeats every two weeks for three years. That changes every marketing decision on this site. A lead that books a one-time move-out clean and disappears is worth a couple hundred dollars. The same lead on a biweekly rotation is worth several thousand. Most of the advice aimed at cleaners ignores that difference, which is why so many owners end up paying marketplace fees for jobs that never repeat.
What is on the site
The benchmark report is built from 45,428 public Google Business Profile listings for house cleaning companies across 51 states. The median cleaning company has 6 reviews. 20.7% have none at all. 37.3% list no website. Read it before you spend anything, because it tells you exactly how small the bar is in your market.
The guides cover the parts of this business that move the calendar: getting reviews from clients you rarely see in person, a Google profile built for a service-area business with no storefront, Google Ads that chase recurring clients instead of one-off deep cleans, Facebook and Nextdoor, pricing that survives a payroll increase, and what to do when three cleaners quit in a month and your marketing has to slow down with them.
The missed-call calculator uses your own average ticket and monthly job count to show what unanswered calls cost. Cleaning companies miss more calls than most trades because the owner is usually holding a mop when the phone rings.
Who writes this
Steve Meitler edits the site and builds the benchmark data from public listings. Nobody pays for coverage here. More on the about page, and the standing offer is on the free trial page.