Google Ads management for a cleaning company
Search demand for house cleaning is steady all year and it is transactional. Someone typing "house cleaning near me" on a Sunday night wants a price and a date, which makes paid search one of the few channels that turns spend into a booked recurring client inside a week.
Clicks run 6 to 14 dollars in most markets and 15 to 25 in Denver, Austin, Seattle and the Bay Area. A qualified lead lands between 25 and 60 dollars. That reads expensive next to one visit until you count the tail, since a biweekly client is worth thousands over a year.
The mistake almost every owner makes is one campaign, broad match, around the word cleaning. It buys carpet cleaning, gutter cleaning, dry cleaning, commercial janitorial and job seekers, and half the budget leaves before anyone sees a price. More on structure in the Google Ads guide. After two weeks you should have call recordings and a cost per booked estimate rather than a cost per click.