Appointment setting for a cleaning company
Residential cold calling does not work for house cleaning and no honest operator will tell you otherwise. What does work is calling the businesses and referral partners who put cleaning clients in front of you repeatedly, which is a much smaller list and a much warmer call.
The targets are specific. Property managers with turnover units. Real estate agents needing move-out and listing cleans. Apartment complexes with monthly vacancies. Short-term rental managers. Builders needing post-construction cleans. One property manager with forty units is worth more than a hundred residential ads.
The mistake is pitching a price on the first call. These buyers care about reliability and insurance far more than rate, because a missed turnover costs them a week of rent. Lead with capacity, insurance and a same-week trial unit. Expect 60 to 120 dials per meeting and four to eight weeks to a first contract. Two weeks in you should have a list, calls logged and a few meetings booked.