Cleaning Company Playbook
Free 14-day trial

Facebook and Instagram ads for house cleaning companies. Free for 14 days.

Offers to homeowners in your zip codes, retargeting, and creative that gets replies. We set it up in your own accounts, run it for two weeks, and you decide. No card, nothing renews.

Text (385) 832-6175Call (385) 832-6175

Free for 14 daysNo card requiredText or call to start

In the trial

  • Six creatives shot in real client homes: two before and after pairs, a 20-second walkthrough, a price card, a review screenshot, a crew photo.
  • A lead form asking bedrooms, bathrooms, zip and frequency, so the person is already close to a quote.
  • A retargeting audience of site visitors and video viewers running a reminder ad with the recurring price on it.

Facebook and Instagram ads for a cleaning company

Facebook and Instagram work differently here than search does. Nobody scrolls with a cleaning problem in mind, so the ad has to create the thought. The advantage is that this trade has the best raw material of any home service: before and after images people stop for without being asked.

The offers that move are specific and dated. A first clean at a discount with the recurring rate stated plainly. Move-out cleaning aimed at renters in one zip code between May and August. Gift certificates before Mother's Day and again in December. Brand awareness ads for cleaning companies do nothing.

Expect 8 to 25 dollars per lead form submission and a close rate near 20 to 30 percent, since intent is colder. Budget 20 to 40 dollars a day inside a 10 to 15 mile radius, and never let a lead sit, because a Meta lead goes cold in under an hour. Two weeks in, the signal is not lead count. It is whether anyone booked recurring.

How the trial works

Fourteen days, your accounts, no card

Setup

Live within 48 hours. You text or call, we do a 20-minute setup call, and it starts.

What we need from you

Admin access to your Facebook Page and ad account, and a few real job photos or short clips.

What you will see

Ads running to homeowners in your service area, leads landing in your inbox or CRM, and cost per lead by ad.

Day 15

Keep it at the monthly price quoted before the trial, switch to a different service, or stop. Nothing renews on its own.

Questions

House cleaning companies ask

Will discount hunters be the only people who reply?

They will if the offer is a percentage off with no anchor. Show the ongoing rate beside the first-visit discount. It costs a few leads and roughly doubles the share who stay past visit two.

Do I need to be on Instagram separately?

No. Run one campaign across both placements. The same before and after image carries in the feed and in stories, and splitting budget by platform this early only slows the learning down.

Also in the trial

Other things you can try free

Google Ads management

Search campaigns built around the jobs you want, with call tracking so you hear what you pay for.

AI search optimization

Structured pages, consistent listings and plain-language answers so AI engines recommend you.

Local SEO and Google profile

Categories, services, photos, posts and Q&A tuned to win the map pack in your area.

Website design and rebuilds

Fast, tap-to-call pages for every service and city you work in, built in about a week.

Social media management

A steady, on-brand posting schedule that makes the business look alive when people check.

Review generation and reputation

Ask-at-the-door scripts, automatic texts, tracking per tech, and replies to the bad ones.

All twelve services

By state

Facebook and Instagram ads for house cleaning companies, state by state

Each state page has that state's own listing count, median reviews and website gap.

Alabama Alaska Arizona Arkansas California Colorado Connecticut Delaware District of Columbia Florida Georgia Hawaii Idaho Illinois Indiana Iowa Kansas Kentucky Louisiana Maine Maryland Massachusetts Michigan Minnesota Mississippi Missouri Montana Nebraska Nevada New Hampshire New Jersey New Mexico New York North Carolina North Dakota Ohio Oklahoma Oregon Pennsylvania Rhode Island South Carolina South Dakota Tennessee Texas Utah Vermont Virginia Washington West Virginia Wisconsin Wyoming

Try facebook and instagram ads free for 14 days.

Pick anything we do. We run it for your cleaning company for two full weeks at no cost, then you decide. No card, no contract, nothing to cancel.

  • Google Ads management
  • Meta (Facebook and Instagram) ads
  • AI search optimization (show up in ChatGPT, Perplexity, Google AI)
  • Local SEO and Google Business Profile
  • Website design and rebuilds
  • Social media management
  • Review generation and reputation
  • Missed-call text-back and lead follow-up
  • Email and SMS campaigns
  • Bookkeeping and monthly financials
  • Cold-call appointment setting
  • Marketing analytics and reporting
Text (385) 832-6175Call (385) 832-6175

Or tell us what you want to try and we will text you back.

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