Review generation and reputation for a cleaning company
This is the highest-return lever in house cleaning and the numbers make the case. The median listing has 6 reviews, 20.7% have none at all, and only 7.1% have crossed a hundred. Ratings are compressed at the top, with 62.6% at a perfect 5.0, so count is the differentiator, not score.
Cleaning has an advantage no other trade has. A recurring client sees you twenty six times a year, so you are never short of moments to ask. The moment that works is at the door on the first clean, while the house looks its best and the client is standing in it. Ask in person, then text the link within the hour.
The mistake is a monthly email blast asking everyone at once. It converts under 3 percent and burns the list. A cleaner asking at the door followed by one text runs 30 to 50 percent. Scripts and timing are in the reviews guide. At two weeks the ask is built into the job workflow.