Blog
Short, useful posts for house cleaning companies, published several times a week.
What a holiday Facebook campaign costs a cleaning company, and when it pays back
A line-by-line cost breakdown of a 30-day pre-holiday Facebook ad campaign for a cleaning company, and the math on when the first-clean leads turn into profit.
2026-10-17
Should a cleaning company discount the first clean?
A reader asks if a first-clean discount brings recurring clients or just bargain hunters. A plain answer, with the offers that work and the ones that do not.
2026-10-14
Flat-rate or hourly: two ways to price a house cleaning, and when each one wins
Flat-rate and hourly pricing both pay the bills. Here is which one books more clients, which one protects your margin, and how to choose for your area.
2026-10-11
What a website really costs a cleaning company, and how many clients pay it back
A plain cost breakdown of a cleaning company website, from DIY builders to custom builds, and the number of recurring clients it takes to pay one back.
2026-10-08
September is the best month of the year to sign recurring cleaning clients
Spring gets attention and fall gets the clients. Why September and October convert better for recurring house cleaning, and a four-week plan to use the window.
2026-09-02
What a Thumbtack or Angi lead really costs a cleaning company
The full math on shared leads, why move-out work makes marketplaces look worse than they are, and the one number that tells you whether to keep paying.
2026-08-14
Try any marketing service free for 14 days.
Pick anything we do. We run it for your cleaning company for two full weeks at no cost, then you decide. No card, no contract, nothing to cancel.
- Google Ads management
- Meta (Facebook and Instagram) ads
- AI search optimization (show up in ChatGPT, Perplexity, Google AI)
- Local SEO and Google Business Profile
- Website design and rebuilds
- Social media management
- Review generation and reputation
- Missed-call text-back and lead follow-up
- Email and SMS campaigns
- Bookkeeping and monthly financials
- Cold-call appointment setting
- Marketing analytics and reporting
Or tell us what you want to try and we will text you back.